奇速英语

彩色葡萄酒面市啦！

People have been making wine for thousands of years, but in only three colors—red, white and rose. But not anymore. Spanish companies have come up with ways to make all-natural wines in any imaginable color, from bright blue to green and even pink.

It all started last year, when Spanish startup Gik launched the world’s first blue wine. It became a great commercial success, with the company reporting in January that it had sold over 100,000 bottles in under six months. They are already a big hit in several European markets, like the Netherlands and the United Kingdom. They use anthocyanin(花青素) for their Passion Blue wines, but it’s not clear how they make their wines orange and pink. If I had to guess, they are mixture of different wines and the added grape skin pigment. One thing is for sure—they are completely natural.

“The last few weeks the wine has been flying out the doors,” Vincent Janssen, a Dutch wine importer said. “We also had to get used to the idea, but that color appears to have a real value to people. It looks different and the wine is good too.”

All these winemakers are relying on people’s curiosity(好奇心) to reach a whole new customer base, as well as change the way the world thinks about wine.