奇速英语

宜家新广告“再不带男朋友回来就别叫我妈”遭吐槽

The 30-second ad shows a Chinese mother telling her daughter, "Don't call me mom if you cannot bring back a boyfriend." After that the girl is shown bringing a man who claims to be her boyfriend to the family's living room. Her parents are pleased and planning to turn their dining table into a beautiful banquet table with the help of different kinds of Ikea items. At this time, the words "celebrate everyday easily" are shown on the screen.

After the broadcast, many netizens say IKEA's latest TV ads are very disappointing. Many people think that the words the mother said are not proper. It is the discrimination(歧视) to "leftover women", which refer to the unmarried women who are in their late twenties or even older.

"Not bringing a boyfriend home will result in a mean face and hot atmosphere, but doing so will result in smiles and welcomes. How is this a family?"

"It's hard to believe that the system of values (shown in the commercial) comes from Ikea and its brand of lifestyle comfort."

It passed the improper values. In the face of public pressure, IKEA quickly came out to apologize(道歉), and promised to remove the TV ads. On the afternoon of October 24, IKEA issued a statement of apology.