
What's in a name? A lot, if you had asked Johnson State College and Lyndon State College in the US state of Vermont. The schools are now one, at least in name —Northern Vermont University. Though two campuses are 89 km apart. The name change was designed to attract foreign students.
"University" just sounds better than "college". Patricia Coates, director of communications for the Vermont State Colleges System, said that "college" may have a different meaning outside the US. In China, "college" may be seen as equivalent to "high school" or "junior college". "Frankly, let's be honest, 'university' provides a marketing advantage," Coates said.
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