
The 21st annual survey conducted by the Beijing-based Chinese Academy of Press and Publication polled 1.58 million respondents in 173 cities in 31 provincial regions. Adults accounted for three-quarters of respondents (受访者), and about a fifth were from rural areas.
The report showed that people tended to read more through a variety of media last year (2023). It said 81.9 percent of those surveyed read through a variety of media, 0.1 of a percentage point higher than in 2022. Adults read for an average of just under 23 minutes and 23 seconds a day last year, 15 seconds more than in 2022. While 59.8 percent of grown-ups read books in 2023, the same as in 2022, readers of newspapers and magazines declined, by 0.4 and 0.2 percentage points, respectively.
More people read via digital media, with 80.3 percent of respondents reading on digital devices including computers, mobile phones, e-book readers and tablet computers, an increase of 0.2 percentage points compared with 2022. As the growth in reading digital books continued, people read fewer paper books. In 2023, Chinese adults read an average of 4.75 paper books and 3.40 electronic books. In comparison, the figures in 2022 were 4.78 and 3.33, respectively.
The survey also found that as people in China spent more time on mobile phones, increasing from 105.23 minutes in 2022 to 106.52 minutes in 2023, more people read on mobile phones. In 2023, 78.3 percent of adults read on mobile phones, compared with 77.8 percent in 2022, according to the survey.
Meanwhile, about 70.6 percent of adults read on computers, down from 71.5 percent in 2022. The proportion of people reading on e-book readers also declined from 26.8 percent in 2022 to 25.3 percent in 2023, but those using tablet computers to read grew from 21.3 percent in 2022 to 22.5 percent.
Besides, audio and video books became increasingly popular among adults in 2023.
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