奇速英语

The breathtaking landscapes of Altay in Northwest China’s Xinjiang Uygur Autonomous Region, as described in the popular mini TV series “To the Wonder,” have mesmerized audiences, drawing visitors to the city and significantly boosting tourism in Xinjiang.

Altay has rich natural tourism resources, including grasslands, snow-capped mountains, deserts, rivers, wetlands, and more. The area has always been recognized as a paradise for photographers, skiers, birdwatchers, and independent travelers. Filmed in this beautiful area, the drama showcased the amazing natural beauty and unique cultural charm of Altay. The peak tourist season in the Altay region typically lasts from July to August. However, influenced by the TV drama, this year’s peak season in the area is expected to arrive earlier. 

Since the release of the series on May 5, the Internet searches about Altay more than doubled, with searches for Altay homestays increasing by 200 percent over the previous week. The same cabins which featured in the drama have become too popular to book. Additionally, bookings for group tours across Xinjiang have increased by 247 percent compared to the previous week, according to Beijing Youth Daily on Wednesday. According to data from domestic travel platform Fliggy, since the screening of To The Wonder, searches about Altay tourism on the platform have increased by over 500 percent. Flight bookings to Altay have increased by over 50 percent compared to the previous week, while car rental bookings have nearly doubled.

“The number of tourists to Altay has grown significantly since the airing of the TV series. Tourists showed great interest in the Altay scenery and folk culture,” said Fei Fei, a publicity official with the Altay bureau (局) of culture, sports, radio, television and tourism. “We will continue to combine culture and tourism to further enhance the popularity and reputation of Altay. Various promotional activities will be carried out to attract more potential visitors,” Fei noted.