Auntie Han, a coffee seller, recently became popular online for her “10-yuan handmade coffee.” In the video, Han pours three sticks of Nestle instant coffee into a plastic cup, brews it with boiling water, and then shakes it well. Despite the simplicity, the video received over 1 million likes within hours.
Many customers come over to taste the coffee from this roadside shop, with some even taking the high-speed railway to check out the place. The shop’s sales have suddenly increased to 300 to 400 cups a day, causing the owner to run out of boiling water on occasion.
Han, the shop owner, is 74 years old. She has been running this shop for more than three decades. Her business is focused on selling sugarcane juice, with sales of about 500 kilograms a day. She started to sell coffee around 20 years ago and at the time the price for coffee was 6 yuan a cup and she used two packages of Nestle instant coffee. Two years ago, Han got complaints from her customers, saying the coffee was not strong enough, so she changed her “recipe” to three bags of instant coffee per cup and the price was raised to 10 yuan a cup.
Following her overnight fame, Auntie Han attracted more customers. But she remains calm by her sudden online popularity, focusing on making a living through hard work. Some online users were puzzled by Han’s popularity. Others were touched by her sincerity, commenting, “At least she is genuine” and “What we bought was emotional value.”
While her sudden popularity may have gained her the attention, the spotlight on Han’s shop has also brought her some challenges, such as an increased workload and mean online comments. Han now barely has the time to eat her lunch and the Internet users are coming to her defense, urging (敦促) Internet trolls to refrain from hurting Auntie Han in any way.