
Mr Springer is a popular teacher at his Adelaide primary school — but he is also very popular online. Mr Springer has gained 1.8 million followers on TikTok (an overseas version of Douyin), where he is known as Mr Luke, and his videos have had more than 64 million likes.
Mr Luke shot to fame after the videos he started posting about the funny questions his students asked him became popular. The 34-year-old teacher acts out the conversation by slicing the footage of him as teacher and him as the kid asking the question. His most watched video is one of him explaining how a gold coin donation can’t be handed back for the shop. A simple idea, but the video has attracted two million views and counting.
And while Mr Springer admits he hasn’t made money from the videos themselves, they have led to deals with brands such as Bunnings Warehouse. He also appeared on ABC kids’ TV show Play School and last month released a children’s book, called Guess What We Are Doing Today? “My income is my job and my job is teaching, this is a hobby,” he said. “If a video goes viral, it goes viral, which is great but there’s no money made just out of posting videos.”
What makes his content special, and has drawn the attention of millions, he said, is that “Everyone has their own experiences of their own school life.”
Mr Springer said he has learnt to deal with negative online comments by understanding that “not everyone is going to like you”. “If you go on to social media with the expectation of trying to make everyone like you, it’s really dangerous,” he said. “Just like being a teacher, some students are going to like you and some students won’t vibe with you, it’s going to be the same online.” Mr Springer said if “used correctly, social media can be fun and enjoyable”.
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