李子柒何以成为中国文化的“世界级传播符号”？
Li Ziqi, born in 1990 in Sichuan, started sharing videos online in 2015. She has over 55 million fans on Douyin and over 20 million fans on YouTube. This makes her one of the few Chinese content creators who are sought after both in China and abroad.
Li’s videos show herself cooking traditional Chinese food, farming, doing crafts (手艺), and enjoying a peaceful life. Some videos show cooking, while others show how crops grow, get harvested, and prepared. The rest help people learn about Chinese culture and local crafts.
In the videos, Li peacefully hangs persimmons (柿子) to dry, arranges flowers, and rides horses through foggy forests, all without using smartphones or modern tech. Her pictures of daily tasks like feeding animals, cooking for her grandmother, or making silk clothes look perfect. The slow pace and calming music are also great. Fans love the ideal country life and the beautiful way Li shows Chinese culture.
As Li’s videos became more popular, Li became a kind of cultural ambassador (大使) for China. People’s Daily said her videos help promote Chinese culture worldwide. Zhang Heqing, a worker at the Chinese Embassy (大使馆) in Pakistan, liked one of Li’s videos and said, “I like it so much.”
Zhang Yiwu, a professor at Peking University, said, “Li Ziqi’s videos show the self-reliance and hard work of the Chinese people. This view is very special. It shows Asian charm, beauty, and spirit through a young person’s everyday life.” “What’s even more important is how this young woman’s view connects young people around the world, crossing cultural barriers with her Chinese stories,” he added.
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