
Chinese e-commerce giant Alibaba has released a major upgrade to its Quark application, introducing the “New Quark” app equipped with an innovative “AI Super Box.” This update marks a strategic shift for Alibaba as it aims to redefine how users interact with artificial intelligence in their daily lives. Powered by Alibaba’s advanced Qwen reasoning model, New Quark integrates diverse functions — from academic research to travel planning — into a single, user-friendly interface (界面). Notably, this is the first time Alibaba has fully applied its own foundation models to consumer products.
The upgraded Quark combines a chatbot, deep research tools, and task execution (执行) features to assist users with complex needs. Unlike traditional search engines, it handles multi-part questions and provides detailed follow-up responses with reference links for verification. For example, students can request a step-by-step analysis of a physics problem, while professionals might ask for a presentation outline with supporting data. Additionally, New Quark keeps popular tools like image generation and medical diagnostics, positioning itself as an all-round companion for both work and personal tasks.
Central to the upgrade is Alibaba’s Qwen model, which surpasses many mainstream AI systems in real-time information accuracy and depth. Benchmarked against competitors such as DeepSeek, the Qwen model enables Quark to analyze and synthesize (综合) data from multiple sources quickly. Alibaba plans to invest over $1 billion in the next three years to upgrade AI infrastructure, including cloud computing and AI-native apps, directly supporting Quark’s evolution. New Quark enters a competitive market dominated by apps like ByteDance’s Doubao and OpenAI’s ChatGPT, with a gradual rollout starting with a pilot phase on March 13.
Wu Jia, Quark’s CEO, emphasized that this upgrade is “just the beginning,” with plans to evolve Quark into a gateway for limitless AI exploration. Meanwhile, Alibaba CEO Eddie Wu noted that integrating large AI models could revolutionize productivity and content creation.
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