考研二真题2023 Use of English
① Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business, and though you’re making a nice ____1____, you need to find a way to take it to the next level. What you need to do is ____2____ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus ____3____ on finding ways to grow.
② Let’s look at a real-world ____4____. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the ____5____ departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The ____6____ was that too many customers were using the basic, free version of their product. And ____7____ improvements to the premium, paid version, few people were making the upgrade.
③ Things changed, ____8____, when an innovative project-marketing manager came aboard, ____9____ a growth team and sparked the kind of ____10____ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the ____11____ of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
④ Armed with this ____12____, the marketing and engineering teams joined forces to raise awareness by prominently ____13____ the premium version to users of the free version. ____14____, upgrades skyrocketed, and revenue increased by 92 percent.
⑤ But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can ____15____ the interdisciplinary team and keep them on course for improvement. This leader will ____16____ the target area, set clear goals and establish a time frame for the ____17____ of these goals.
⑥ The growth leader is also ____18____ for keeping the team focused on moving forward and steering them clear of distractions. ____19____ attractive, new ideas can be distracting; the team leader must recognize when these ideas don’t ____20____ the current goal and need to be put on the back burner.