2026年“欢乐春节”吉祥物“吉祥马”发布
On Tuesday, China’s Ministry of Culture and Tourism introduced the mascot for the 2026 “Happy Chinese New Year” global celebration — the auspicious (吉祥的) horse. This mascot and its related cultural products will be widely used in the 2026 festivities, adding new excitement to Spring Festival celebrations around the world.
Designed by a team from the Central Academy of Fine Arts, the auspicious horse draws inspiration from ancient Chinese culture. It takes ideas from the Bronze Galloping Horse Treading on a Flying Swallow from the Eastern Han Dynasty, and uses the Tang-era “five-color horse” mane style. The main color is Chinese red, with lucky elements like auspicious clouds and ruyi patterns, showing the warmth and joy of the Spring Festival.
As a cultural symbol, the mascot helps spread Chinese culture globally. It has appeared on public transport and installations (设施) in cities like Rome and Bangkok, and even as diplomatic (外交的) gifts. For overseas Chinese, it brings zodiac-themed joy during Spring Festival, strengthening their cultural ties to home.