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“Z世代”旅行革命:不追热门,只赴本心

Did you know 72% of Gen Z travellers actively opt for sustainable travel over traditional tourism? This generation is rewriting travel rules with smarter, bolder (大胆自信的) choices — abandoning travel agents and rigid itineraries (行程) to reshape how we explore the world.

For trip planning, Gen Z turns to social media like TikTok and Instagram to discover hidden gems and budget tips via vlogs and influencer recommendations. Instead of dull guidebooks, they use AI tools such as ChatGPT for personalized itineraries, while social media often turns lesser-known spots, from Japan’s secret cafés to Vietnam’s untouched beaches, into popular hotspots as Gen Z chases unique experiences over crowded tourist sites.

Unlike previous generations obsessed with five-star luxury, Gen Z prioritizes authentic (真实的) connections and cost-effectiveness. They choose hostels, Airbnbs, or co-living spaces over pricey hotels, not just to save money but to make friends. Budget airlines, overnight trains, and local buses help them stretch funds to visit more places, while the rise of remote work lets them blend career goals with travel by staying in destinations for weeks or months instead of just days.

Sustainability is a core value driving Gen Z’s travel decisions. They actively book eco-friendly hotels, zero-carbon flights, and ethical tourism activities, preferring public transport, bicycles over rental cars to reduce their environmental footprint. Gen Z also supports local economies by choosing community-run homestays and prioritizes local street food or homemade cuisine over tourist restaurants, with culinary tours and eco-friendly micro-restaurants growing in popularity — even if it means sacrificing some comfort for responsible travel.

Cashless and tech-driven convenience further defines Gen Z’s travel style. Digital wallets, UPI payments, and contactless options have made cash nearly obsolete for them, while AI aids cost tracking, flight deal monitoring, and last-minute bookings. Solo travel is also on the rise, especially among young women who use safety apps and women-only hostels. With technology, sustainability, and affordability at heart, Gen Z isn’t just following travel trends — they’re creating them, paving the way for a more authentic and responsible travel future.

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