骏马载福，迎新岁！2026春晚吉祥物发布
China Media Group has introduced four lively horse mascots for the 2026 Spring Festival Gala—Qi Qi, Ji Ji, Chi Chi and Cheng Cheng. Their names come from the gala’s theme “Qi Ji Chi Cheng, Momentum Unstoppable”. The mascots are based on traditional Chinese art but have a modern, lively look. They stand for success, a bright future and new beginnings.
The first mascot, Qi Qi, is modeled after a horse-shaped bronze zun from the Western Zhou Dynasty. Its dark blue-black color shows the meaning of its name, “骐”. Qi Qi looks noble and full of hope.
The second mascot, Ji Ji, comes from a bronze horse statue of the Han Dynasty. With its wings open wide, it seems to be flying gracefully. It stands for life, energy and a strong wish to move forward and take on new challenges.
Chi Chi is inspired by the Tang Dynasty’s “three-color” glaze (釉) horse, which had its mane cut into three parts—a mark of a top horse at that time. Chi Chi stands tall and confident, showing the brave spirit of the Tang era.
Cheng Cheng is based on the Przewalski’s horse, the only wild horse type still alive today. China now has the most of these horses in the world, showing the country’s effort to protect nature. Cheng Cheng has a strong and fast body, representing harmony between people and nature.
As the Year of the Horse comes near, these four lively mascots will bring happiness and hope to everyone for a bright new start.
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