“雪王”解锁新地图！美国首店好莱坞开业
It is 2025 now. Hollywood, known as the “world’s film capital,” is a global entertainment center that attracts many international tourists. Recently, Mixue, a famous Chinese tea brand, opened its first store here, marking its entry into the American market.
Sticking to its “high quality at low price” idea, the Hollywood store offers classic products like ice cream, bubble tea, fruit tea and coffee. It also provides different extras and sugar level choices to match local tastes. Importantly, its prices are much lower than those of similar local brands—its signature ice cream sells for $1.19 and bubble tea starts at $3.99.
To reach local people, Mixue held several fun activities during the opening, like street flash mobs with its famous IP “Snow King”, a brand theme song challenge, and giving away free ice cream with purchases. These activities attracted many local people, who came to take photos and try the products happily. The store has brought more lively Chinese colors to the busy Hollywood Walk of Fame.
Mixue has become the world’s largest food and drink chain by store count. It started from a small street stall in Zhengzhou, China, and took its first step into globalization seven years ago by opening its first overseas store in Hanoi, Vietnam. So far, it has about 4,700 overseas stores in 13 countries. With new stores being prepared in the US and other countries in the Americas like Brazil and Mexico, Mixue is still growing globally to bring affordable and delicious products to more people around the world.
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