咦！浪漫的英国伦敦眼怎么成红色的了？
Campaigners handed out toothbrushes to families visiting the London Eye after the attraction turned red as a sponsorship deal with Coca Cola was launched.
The Eye reopened yesterday after being shut in early January for its annual maintenance period with the attraction being renamed the Coca-Cola London Eye. The new partnership, signed in September, sees the Eye shine red at night, rather than blue, with each of the boxes having the drink’s branding inside. Staff are also wearing red hats and jackets marked with the Coca-Cola logo.
Jon Woods, general manager for Coca-Cola UK said: “We are delighted to be sponsoring such an iconic London landmark. We have a rich history in London and this new sponsorship will help us play an even greater part in future moments of happiness and celebration in the capital.”
But critics have spoken of their concern of the company sponsoring the London attraction and yesterday campaigners handed out 500 toothbrushes to families at the Eye to symbolize the amount of children being hospitalized every week due to tooth decay.
Malcolm Clark from the Children’s Food Campaign said: “Soft drinks are the largest single source of sugar in children and teenagers’ diets. Every week, almost 500 children aged five to nine are hospitalized due to rotten teeth. That is why we handed out 500 toothbrushes outside the Coca Cola London Eye. We believe it is inappropriate for a major family attraction such as the London Eye to be sponsored by a sugary drinks company. It sends completely the wrong message not just to children and their parents here in London, but right across the globe.”
The campaign’s website also claims that sugary drinks offer no nutritional benefits other than calories to a nation already suffering from high levels of obesity and dental decay.
Merlin Entertainments, which runs the London Eye said that customers were free to consume what they want and added that they were delighted with the new partnership and had great plans for the future of the attraction.
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