Coke knows that its soda caps often end up as litter. So it’s trying to solve the problem by tethering them to the bottle, at least in the United Kingdom. Earlier this week, the company announced that it has started using a new version of plastic bottles. These bottles feature an attached cap, a design that is supposed to make it easier to recycle the whole package at once—and keep caps out of the trash.
Plastic bottles of Coke, Coke Zero Sugar, Diet Coke, Fanta, Sprite, Dr Pepper should all have attached caps by early 2024, the company said. “This is a small change that will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind,” said Jon Woods in a statement Tuesday.
Plastic waste is a major environmental problem. Plastics break down into microplastics that make their way into the air and ocean, harming marine life. They can end up in our food or lungs, potentially leading to health problems. It’s also a big public relations problem for companies like Coke. When the company’s bottles or caps end up on beaches, consumers recognize them as Coke products, spoiling the good opinion people have of the brand. As a result, more firms are taking steps to try to reduce their waste.
Companies have more to worry about than their reputations—there’s also the threat of government regulations. The European Union, for example, is requiring that caps be attached to some plastic bottles as part of its directive on single-use plastics. Companies have until the end of 2024 to comply(遵从).
Coke’s latest move in the UK is part of its global “World Without Waste” initiative, which lays out a 2030 goal of helping to collect and recycle empty bottles or cans for each one the company sells. It also plans to make its cans and bottles with 50% recycled material by 2030, and to make packaging 100% recyclable by 2025.
本时文内容由奇速英语国际教育研究院原创编写,未经书面授权,禁止复制和任何商业用途,版权所有,侵权必究!(作者投稿及时文阅读定制请联系微信:18980471698)