奇速英语

中国掀起户外露营风潮，露营经济发展最佳时期已至

Camping was all the rage across China during the National Day holiday, with some joking that “half of the friends on WeChat were camping.” Outdoor camping sites were popular during the holiday and had to be booked several days in advance. China’s camping market has been growing rapidly as more people turn to short-distance leisure camping during the pandemic(大流行病).

According to research company iiMedia Research, the core market size of China’s camping economy reached 74.75 billion yuan (about 10.5 billion U.S. dollars) in 2021, up 62.5 percent year on year. It further predicts that the market will grow to 248.3 billion yuan by 2025. More market-sensitive players are investing a large amount of money into the industry. In 2021, more than 20,000 new camping-related enterprises were established in China, and over 5,000 have been set up this year.

“The year 2020 can be seen as the first year of the camping market, and the market size began to explode this year,” said Zhang Yi, who is in charge of six camping bases. “The camping economy is a good breakthrough for the culture and tourism industry which has been hit hard by the pandemic.” Camping equipment enterprise Mobi Garden has achieved a significant increase in revenue(收益) since 2020. The company’s net profit in the first half of the year more than doubled from the same period in 2021.

Huzhou, a popular tourist destination in east China’s Zhejiang Province, hosted the first Camping Conference in the Yangtze River Delta in June. The city became one of the first to officially regulate(管理) the construction standards and safety supervision of camping sites. Beijing and Nanjing in Jiangsu Province have also introduced related policies for the healthy development of the industry.

“With the increase of per capita disposable income(人均可支配收入) in China, consumers’ demand for outdoor leisure activities has been rising in recent years. I believe more people will join in camping and other outdoor activities in the long run,” said Liang Qidong, vice president of the Liaoning Academy of Social Sciences.