
On average, nearly three in four (73%) adults across 32 countries describe themselves as happy, according to the results of a new Ipsos survey. Of all the countries surveyed, those with the highest percentage of happy citizens are China, Saudi Arabia, and the Netherlands. These are the findings of a 32-country Ipsos survey conducted December 22, 2022 - January 6, 2023, among 22,508 adults via Ipsos’s Global Advisor online survey platform.
On average across the 32 countries surveyed, 73% say they are very or rather happy. Among those countries, respondents from China (91%), Saudi Arabia (86%), the Netherlands (85%), India (84%), and Brazil (83%) report the highest level of happiness, while respondents from Hungary (50%), South Korea (57%) and Poland (58%) report the lowest.
The overall increase masks very different trends across regions: while the percentage of self-reported happy people has risen sharply across Latin America, it has taken a tumble in many Western countries. Year-over-year changes range from 26-point gains in Colombia and Argentina to a 13-point drop in Great Britain. On average, happiness in middle-income countries (as defined by the World Bank) saw a more obvious increase than it did in high-income countries. The average happiness level of middle-income countries has surpassed that of high-income countries for the first time since Ipsos started tracking them in 2011.
Among all the aspects of their life, people tend to be most satisfied with their relationships—with their children, partner, relatives, friends, co-workers, and with nature—and with knowledge-related areas such as their level of education and their access to information. On average globally, people tend to be least satisfied with the economic, social situation of their country, their own finances and their physical activity.
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