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披萨店开业不久便面临倒闭 网红一个视频让其起死回生


Frank Steele dreamed of opening his own pizza place for more than 30 years, but when he finally did, his business didn’t exactly take off.

After he opened Frankensons in late 2022, the family-run small business struggled to pay its rent each month. Then, a worker reached out to Douyin food critic(评论家) Keith Lee to see if he’d try their food. Keith swung by on a Monday afternoon, and he was instantly impressed by the service.

Frank had a hard time keeping the doors open, but that didn’t stop him from being friendly and generous with everyone who came into the pizza place. When Keith came in, Frank served him himself. Frank said he didn’t know who Keith was, but when he asked the younger man what he does for a living, Keith said that he is a food critic. The two chatted for a while, and then Keith went home to try Frank’s food.

In a Douyin video that would go on to earn over 30 million views, Keith told the whole story of how Frankensons was struggling to pay their rent when that worker reached out to him. He promised to give his usual honest, unfiltered(未过滤的) review of the food, even though he was touched by their small business story. Just a few bites in, and Keith was already a fan! When he had tried everything, he said the restaurant a “9.8 out of 10”. He deduced that the restaurant’s problem isn’t the food, it’s simply an issue of not enough marketing to bring in customers.

Just hours after Keith posted his video, Frank’s business started to boom! Hundreds of people visited the restaurant to try his food. Frank called in help from family and friends to meet the demand, but they had to close early because they ran out of food to make!

本时文内容由奇速英语国际教育研究院原创编写,未经书面授权,禁止复制和任何商业用途,版权所有,侵权必究!(作者投稿及时文阅读定制请联系微信:18980471698)